Allerhande online
2011 - Website (concept and art direction). Project at Fabrique
Allerhande is the culinary magazine in the Netherlands and is distributed by leading supermarket chain Albert Heijn. Allerhande online is the online translation of the magazine which has inspired creative cooking for more then 25 years.
The website is a user friendly, inspiring and beautifully designed online concept. With additional recipe’s, how-to video’s, short video reports and theme pages the website is a perfect addition to the printed magazine.
Fabrique worked closely together with Albert Heijn, Lukkien, Studio Room and MediaPartners.
Winner of two Best of Customer Media Awards 2010 (Crossmedia & Digital)
The layered design challenges the user to discover and experience the rich content
Discover recipe’s, styling tips and wine suggestions using hotspots in ‘Aan Tafel’
In ‘Thuiskoks’ users share their passion for cooking and their recipe’s
Recipe’s often have wine tips and how-to video’s. You can add the ingredients to your shopping list and sync them on your iPhone
Theme pages contain recipes, video’s and productions about certain subjects